In 2014, the Brandon Hall Group reported that 73 percent of enterprises involved in a survey had plans of increasing their focus on social learning over the next 12 months.¹ The leaders of these enterprises were probably aware of the ways in which social learning can benefit an organization. Because it is so beneficial for enterprises, growth-minded company leaders should make social learning a priority.
3 Ways Social Learning Benefits Enterprises
Social learning is informal learning that takes place through social interaction between peers.² This happens naturally in the workplace but is further encouraged by social learning tools. There is a host of benefits associated with social learning in the workplace.
- Social learning shortens orientation time for new hires -- It can take a considerable amount of time for someone to adapt to a new work situation. U.S. News said it takes about 3 to 6 months for an employee to feel fully comfortable with a new job. Social learning can speed up this process.³
- Social learning promotes constructivism -- In our blog article Why We Love Social Learning (and You Should, Too!), we explained that social/informal learning promotes constructivism in the workplace. Constructivism is a paradigm that suggests learning is an active, constructive process in which learners become teachers. The result of constructivism is a workforce full of individuals who become engaged with training as a result of informally training their peers.
“In the corporate world, constructivism is the antidote to boredom and the solution for disengaged workers. When a learner is engaged to the point of being a teacher to his or her peers, complacency ceases to be an issue.” -- TOPYX
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Social learning platforms improve communication in the workplace -- Clear communication should be happening in every workplace. Meanings can easily get lost in translation over email and other forms of electronic communication, increasing the need for face-to-face interactions. Social learning naturally facilitates such collaboration. Growth Engineering made a good point:
“The very act of coming together collectively to learn something can kick-start a culture more focused on effective communication. Just like the other side-effects of social learning, the boost in understanding is completely free!”5
Since better communication can lead to increased productivity, leaders of enterprises would do well to prioritize social learning.
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Promote Social Learning with an LMS
Promote social learning in your company by investing in an LMS. Take the first step by requesting a free demo of the fully hosted LMS TOPYX.
Is Your Company “Social” Enough?
Social learning benefits enterprises by...
- Getting new employees acclimated to a workplace more quickly.
- Promoting constructivism, turning learners into teachers.
- Improving communication in the workplace, increasing productivity.
Which of these benefits does your company need most?
References
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Panopto. What is social learning, and why is it so important for corporate learning and development? https://www.panopto.com/blog/what-is-social-learning-and-why-is-it-so-important-for-corporate-ld/.
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eFront Learning. What is social learning? https://www.efrontlearning.com/blog/2012/09/what-is-social-learning.html.
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U.S. News. How to adjust to a new job. https://money.usnews.com/money/blogs/outside-voices-careers/2013/07/10/how-to-adjust-to-a-new-job. July 10, 2013.
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ThoughtCo. What is the social learning theory? https://www.thoughtco.com/social-learning-theory-definition-3026629.
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Growth Engineering. 5 Benefits of Social Learning. http://www.growthengineering.co.uk/5-benefits-of-social-learning/.